REAL MUSHROOMS • CPG

Real Mushrooms Brand Revamp

Real Mushrooms is a family-founded consumer packaged goods (CPG) brand in the health and wellness space, built on more than 50 years of mushroom expertise. Rooted in science, transparency, and quality, the brand creates organic functional mushroom supplements designed to make the benefits of mushrooms more accessible and trustworthy.

At its core, Real Mushrooms exists to bring greater clarity and integrity to an industry often shaped by misinformation, inconsistent labeling, and compromised ingredients. By using 100% mushroom (fruiting bodies) rather than relying primarily on mycelium grown on grain, the brand is committed to delivering products that stay closer to the source —while helping consumers better understand what they are actually putting into their bodies.

Brand Strategy✹Creative Direction✹Campaign Design & Strategy✹Product Launch Design & Strategy✹Amazon Store Front✹Art Direction✹Design Systems✹Email Marketing✹Iconography✹Motion Design✹Brand Strategy✹Creative Direction✹Campaign Design & Strategy✹Product Launch Design & Strategy✹Amazon Store Front✹Art Direction✹Design Systems✹Email Marketing✹Iconography✹Motion Design✹

A Brand

Built to Evolve

THE CHALLENGE

Real Mushrooms had already established a strong brand foundation through its 2025 rebrand made by G&W. As the brand continued to grow, however, the team identified an opportunity to expand that foundation into a more complete and actionable system.

While the core identity was well defined, certain areas of the brand expression, such as secondary color usage, art direction, digital applications, and guidance for day-to-day design decisions —needed greater clarity and consistency. This made it more difficult for designers to translate the brand across an increasing number of touchpoints while maintaining a cohesive visual language.

My role was to build on the existing foundation rather than redefine it — expanding the system, clarifying how the brand should behave, and creating the tools and guidelines needed to help the team execute with greater consistency, flexibility, and confidence as the brand continued to scale.

THE GOAL

The goal was not to create a static set of rules, but a living design system — one that gives the team a consistent source of truth while leaving enough room for the brand to keep moving, adapting, and growing.

SERVICES