OddLogic Website
Designing the OddLogic website wasn’t about building just another author page — it was about crafting an immersive space where Michael Murphy’s words could live, breathe, and resonate. Storytelling led the design from the very first sketch. Typography, color, layout — every detail was intentional, built to support the voice behind the work.
OddLogic Website
Battle
Role:
UI Designer
Date:
2025
From Concept to Final Product
We aimed to reflect the beauty of the writing process itself — the raw ideas, the messy drafts, the ink, the pen, the sudden clarity when it all clicks. Just like Murphy’s writing — layered, visceral, and impossible to shake. Whether it’s award-winning satire or emotionally raw fiction (Light Pressure being a standout must-read), Murphy crafts modern mythologies that stick with you.
Visual Identity Approach
Inspired of mid-century design influences, reimagined for the digital age.
Swiss Style / International Typographic Style
Clean grids. Precise alignment. A commitment to clarity and hierarchy. The site’s grid-based foundation and typographic rhythm pay homage to this design movement, bringing a sense of order and calm that lets the content shine.Mid-Century Advertising
Think bold headlines, punchy layouts, and a touch of playfulness. This influence brought energy to the design — injecting moments of surprise and contrast that keep the user engaged. The use of vibrant accents, asymmetry, and strong visual messaging reflects that golden age of persuasive visual storytelling.Vintage Typewriter + Print Zine Aesthetics
We layered in the texture of analog — imperfect, tactile, and personal. Subtle nods to old-school typewriters, the grain of ink on paper, and the charm of hand-assembled zines bring warmth and authenticity. These touches ground the site in the world of writers, readers, and rebels with something to say.
Together, these influences strike a balance between structure and soul — resulting in a site that feels timeless, expressive, and unmistakably tied to the world Michael Murphy builds with his words.
