Real Mushrooms,
Real Peace of mind

Through user persona analysis and industry research, the strategy focused on addressing common pain points: hidden toxins, ineffective products, and misleading claims in the supplement market. The messaging was crafted to be emotional-centered, positioning Real Mushrooms as a trusted partner that delivers clarity and confidence with every capsule.

Client

Real Mushrooms

Industry

Consumer Packaged Goods

Role

Strategist and Designer

Date

2025

Motivations & Pain Points

Every person wants to feel protected from illness and enjoy ongoing well-being.

Execution
Execution

Each concept balancing clarity, trust, and emotional resonance. Visuals reinforced the natural connection between product and ingredient sourcing, while copy emphasized peace of mind, simplicity, and transparency. To complement the visuals, multiple copy variations were developed, all designed to speak directly to the customer’s values and unspoken concerns.

The result is a campaign that not only communicates the product benefits but also elevates the brand’s promise:
“Real mushrooms, real peace of mind.”

Each concept balancing clarity, trust, and emotional resonance. Visuals reinforced the natural connection between product and ingredient sourcing, while copy emphasized peace of mind, simplicity, and transparency. To complement the visuals, multiple copy variations were developed, all designed to speak directly to the customer’s values and unspoken concerns.

The result is a campaign that not only communicates the product benefits but also elevates the brand’s promise:
“Real mushrooms, real peace of mind.”

Ready to create impact?

Whether you’re building a SaaS platform, reimagining retail, or shaping experiences in healthcare, industrial, or hospitality—strategic design can unlock your next stage of growth. Let’s build something that matters.

Schedule a Call

Ready to create impact?

Whether you’re building a SaaS platform, reimagining retail, or shaping experiences in healthcare, industrial, or hospitality—strategic design can unlock your next stage of growth. Let’s build something that matters.

Schedule a Call

Ready to create impact?

Whether you’re building a SaaS platform, reimagining retail, or shaping experiences in healthcare, industrial, or hospitality—strategic design can unlock your next stage of growth. Let’s build something that matters.

Schedule a Call

Ready to create impact?

Whether you’re building a SaaS platform, reimagining retail, or shaping experiences in healthcare, industrial, or hospitality—strategic design can unlock your next stage of growth. Let’s build something that matters.

Schedule a Call