Real Mushrooms,
Real Peace of mind

Building trust and emotional connection is never easy, but this campaign for Real Mushrooms was designed to do exactly that. Centered on the user persona — conscious consumers who value authenticity, transparency, and peace of mind — the campaign positioned Real Mushrooms as the trusted choice in a crowded supplement market.

Client

Real Mushrooms

Industry

Consumer Packaged Goods

Role

Strategist and Designer

Date

2025

User Persona Analysis and Industry Research

User Persona Analysis and Industry Research

The strategy focused on addressing common pain points — hidden toxins, ineffective products, and misleading claims in the supplement market. The user persona is a well-informed consumer who actively researches mushroom multivitamins, is highly aware of ingredient quality, and is intentional about what they put into their body.

The strategy focused on addressing common pain points — hidden toxins, ineffective products, and misleading claims in the supplement market. The user persona is a well-informed consumer who actively researches mushroom multivitamins, is highly aware of ingredient quality, and is intentional about what they put into their body.

Motivations & Pain Points

Every person wants to feel protected from illness and enjoy ongoing well-being.

Execution
Execution

Each concept balancing clarity, trust, and emotional resonance. Visuals reinforced the natural connection between product and ingredient sourcing, while copy emphasized peace of mind, simplicity, and transparency. To complement the visuals, multiple copy variations were developed, all designed to speak directly to the customer’s values and unspoken concerns.

The result is a campaign that not only communicates the product benefits but also elevates the brand’s promise:
“Real mushrooms, real peace of mind.”

Each concept balancing clarity, trust, and emotional resonance. Visuals reinforced the natural connection between product and ingredient sourcing, while copy emphasized peace of mind, simplicity, and transparency. To complement the visuals, multiple copy variations were developed, all designed to speak directly to the customer’s values and unspoken concerns.

The result is a campaign that not only communicates the product benefits but also elevates the brand’s promise:
“Real mushrooms, real peace of mind.”

Let's Create.

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Let's Create.

Schedule a Call

Let's Create.

Schedule a Call

Let's Create

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