The Salted Roots
The Salted Roots creates handcrafted blends made in Utah with natural, gluten-free ingredients, pure salt, raw sugar, and bold flavor in every jar. The goal was to show how versatile these blends — and how you can take them outdoors, pack them for a weekend trip, hike deep into the mountains, and still create something delicious.
Client
The Salted Roots
Industry
CPG
Role
Creative Direction & Photography
Date
2025
Creative Process
From your kitchen to anywhere life takes you.
Carefully selected each element to represent both indoor and outdoor cooking, while preserving a strong connection to nature. Texture became a key differentiator—from handpicked rocks to preserved reindeer moss—to evoke the feeling of cooking in the woods. I also wanted to embrace the colors and textures of Utah itself, which inspires many of their blends, especially the warm, earthy tones found in the Red Rock Zen Salt.
