Vertex

Vertex is a metal roofing company redefining durability with clean lines, bold aesthetics, and unmatched reliability. The goal was to create a brand identity that reflects the strength and precision of their product while standing out in a traditionally industrial market.

From the naming strategy to the visual system, we built a brand that feels elevated yet grounded. The logo mark is inspired by precision-cut metal edges, while the color palette evokes confidence and trust. We designed print materials, apparel, vehicle wraps, and digital assets that together present Vertex as a future-forward player in the roofing industry.